Outbound for B2B companies with a proven offer

Get in Touch with B2B Companies Interested in Your Products and Services, on a Pay-Per-Lead BasisGet Interested B2B Companies on a Pay-Per-Lead Basis

We get you to the table with the right decision-makers, without having to waste time on social media and cold calling, or rely on your network.

Book a Strategy Call →
Performance-Based: Paid per Positive Reply Interested Companies in Your Inbox or CRM, on Autopilot Around 10–30 Interested Companies per Month
What you receive

These Are the Types of Replies We Add to Your Pipeline:

Typical reply · forwarded to you
From: Mark D. · Founder & CEO
To: you
Re: next year's pipeline

Hi, good timing, actually. We're putting together next year's plan right now, and this is on the list.

Do you have time for a short call on Thursday or Friday?

Mark

Asks for a call
Typical reply · forwarded to you
From: Lisa K. · Head of Marketing
To: you
Re: quick question

Sounds interesting. Could you send me some more information on how this works, and roughly what it would cost for a team our size? We're about 60 people.

Thanks,
Lisa

Asks about price
Typical reply · forwarded to you
From: Tom V. · Operations Director
To: you
Re: your email from Tuesday

We've wanted to sort this out for a while but never got around to it. Have you done this for companies like ours? If so, I'm happy to set up a call next week. I've copied in my colleague, who would be involved.

Tom

Shares a problem

A Reply Counts as Positive When the Prospect

  • Wants to Know More About Your Offer
  • Asks Specific Questions, Such as Price, Timing or How It Works
  • Asks for a Call or a Meeting
  • Describes a Problem You Solve

We check every reply by hand. Out-of-office messages, “not interested” and “maybe next year” never count.

Our clients

Brands We've Run Campaigns For

Holy Moly Pizza Poké Perfect Physical Leads Fusiq Helden Inc. Impact Marketing
How we charge

Performance-Based: You Pay for Positive Replies

Most agencies bill for activity: emails sent, lists built, hours worked. Our pricing is built around results. We only get paid when we find decision-makers in your market who are interested in your products or services.

That keeps us focused on the only thing that matters to you. If a segment or a message doesn't produce replies, we change it, because that's how we get paid.

The only thing we charge up front is the software for your first three months of campaigns. We don't make a margin on it; it simply covers the cost of the tools your campaigns need.

We go through the numbers for your market on the first strategy call, so you know up front what a positive reply costs.

Who we help

We Can Help You If:

Industries

Industries We Serve:

We Work With

  • Finance Companies
  • Marketing Agencies
  • SaaS Companies
  • Consultancies
  • Logistics Companies
  • Wholesalers and Business Suppliers
  • Catering and Event Companies

Don't see your industry on the list? As long as you meet the requirements above, our outbound campaigns will most likely work for you too.

We Don't Work With

  • B2C Companies
  • IT Companies
  • Contractors
  • Recruitment Agencies
  • Crypto Companies
  • Gambling Companies
Case studies

Client Case Studies

Different markets, the same approach: the right companies, short emails, and every interested reply sent straight to the client.

Holy Moly Pizza
Corporate event catering
542Serious Inquiries · 20,000 Organizations Contacted

Holy Moly Pizza brings mobile pizza kitchens to company events in and around Amsterdam. Owner Alphons de Vries was doing all the calling and emailing himself, and growth was too slow. We split his market into segments, from office managers and HR leads to sports clubs, cultural venues and event venues, and gave each one its own offer.

The first positive reply came in on the day the campaign went live. After two months, 82 companies had asked about pricing, dates or a quote. Just over a year in, that number stands at 542, and one reply from an event venue turned into a partnership covering 60 events with 1,600 guests a day.

These aren't the people who say ‘oh, nice concept, we'll look at it later.’ These are people who are already genuinely interested, who might actually book. Alphons de Vries · Owner, Holy Moly Pizza
Poké Perfect
Corporate catering · 14 locations
153Serious Inquiries · 13,000 Organizations Contacted

Poké Perfect runs fourteen poké bowl restaurants across the Netherlands and wanted more corporate catering work. They had never done outbound before. We reached HR, operations and office managers at companies, as well as cultural institutions, schools and event venues, each with a short three-email sequence.

In the first four months, 57 companies asked for menus, prices or a quote, and at least fifteen had already become catering clients. In one week alone, five catering orders came in through the campaigns.

This week alone I've had five catering orders through you. It definitely brings in business, and that's what we were after. The quality is good: the people who respond have a real need. A few times someone has written back, ‘Good thing you emailed, this is perfect timing.’ Anna Witzel · Co-owner, Poké Perfect
Physical Leads
Marketing agency
146Positive Replies · 6 Months

Physical Leads is a marketing agency that runs lead generation and recruitment for physical therapy practices. They were already running Meta ads and had an appointment setter making calls, so cold email became their third channel. We started with a pilot in the UK, a new market where nobody knew them yet. Positive replies came in fast, and several of their first UK clients came through the email campaigns.

Back in the Netherlands, we put their high-ticket recruitment offer in front of practices, and some of those leads closed within a month, faster than their usual sales cycle.

The leads were always high quality. Because the list is filtered beforehand, there's far less noise than in a Meta campaign. And working together is easy: we can always make changes quickly. Kas Versteegh · Marketing, Physical Leads
Fusiq
M&A advisory
42Sales Opportunities · 2 Months

Fusiq advises business owners on selling their company. We built campaigns for owners of established businesses, including campaigns aimed at wholesale and industrial companies. Within two months, 42 owners had replied that they wanted to learn more or talk.

In M&A, targeting is crucial. Lead Jam knows exactly how to reach the right people. Erwin Merkx & Paul Denis · Fusiq
Helden Inc.
Team building & internal events
35Sales Opportunities · 6 Months

Helden Inc. creates games and experiences for team building and internal communication. We reached HR leads and owners at companies with 50 to 500 employees. Over six months, 35 of them replied wanting to know more about an event for their teams.

Everything runs smoothly, and the leads we get are relevant to our business. Taam Maas · Helden Inc.
You always respond really quickly when I have a question. Working with you is very pleasant and professional, and you guided us through the whole process.
Anna WitzelPoké Perfect · Corporate Catering
Clear expectations, fast communication and leads who actually want to talk.
Rick BhondoeThe First Connection · Live Chat Service
Honest advice and good service. They really help you shape your proposition and offer for cold audiences, which is a completely different game from referrals.
Menno StekelenburgImpact Marketing · Marketing Agency
What we do

The Work We Take Off Your Plate:

Building prospect databases and running email infrastructure isn't your job. It's ours.

01

We Map Your Entire Market

Every company that fits your ideal customer profile, filtered by size, industry and the signals that matter for your offer. And the people who actually decide: founders, directors and department heads, with verified email addresses.

02

We Write and Test the Messaging

Short emails that sound like you and get replies. You set the guardrails for what we can and can't say about your service, so the messaging always fits your own sales motion. Once campaigns are live, we keep testing angles, offers and segments, and report back on what resonates.

03

We Build the Sending Infrastructure

Separate sending domains, warmed inboxes and daily deliverability monitoring, so your messages land in the inbox. Your own domain is never used for outreach and never put at risk. To keep results consistent, we always keep a reserve of spare domains, so you never lose sending capacity, even when we see early signs of deliverability dropping.

04

We Send You the Interested Companies

Every positive reply goes straight to your inbox and/or CRM with the full conversation, so you know exactly what they asked and what they need. You or your sales team pick it up from there.

Your involvement

Your Time Investment:

Weeks 1–2

A Handover, Two Meetings and a Review

You fill out a short handover document and we meet twice to understand your offer and decide who to target. We build the strategy, the lists and the email scripts. You read them and approve them.

Week 3 onward

Follow Up with the Companies We Send You

Interested companies land in your inbox, and you reply or call them back. You get a report twice a month and we meet once a month for 30 to 60 minutes. There's nothing else to manage on your end.

How we start

Working Together? We're Live in 3 Weeks

01

Onboarding & Deep Dive

We dig into your value proposition, get to know your customers inside out, and handle the entire setup. From prospecting and building lead lists to writing the scripts and configuring deliverability, it's all taken off your hands.

02

Full-Service Outreach

From the first send, we reach prospects with relevant, personalized messages written for that specific segment. No generic templates.

03

Replies Straight to Your Inbox

A real person reviews every reply. The positive ones go straight to you, so you or your sales team can get on a call while they're still interested.

04

Continuous Message Testing

Outreach also shows you which messages land best in your market. Every month you get a report on what worked best, and we agree on the next tests.

Questions

Frequently Asked Questions

What Exactly Counts as a Positive Reply?
A reply from a decision-maker at a company in your target market who wants to take it further. They ask for more information, ask specific questions about your offer, ask for a call or a meeting, or describe a problem you solve. Out-of-office messages, “not interested” and “maybe next year” don't count. We check every reply by hand.
What Does It Cost?
That depends on your market and the volume you want. Our pricing is built around results: you pay for positive replies. The only up-front cost is the software for your first three months of campaigns, which we pass on at cost. We go through the numbers on the first strategy call, so you know up front what you're paying for.
Is There a Long-Term Commitment?
No. The minimum term is three months from the day your campaigns go live, so we have time to test and optimize. After that, it runs month to month and you can cancel with 30 days' notice. Because you pay per positive reply, you never pay for activity that doesn't produce results.
How Many Positive Replies Can We Expect?
It depends on the size of your market and how strong your offer is. We usually aim for 10 to 30 positive replies a month, and we can adjust the intensity of the campaigns to match how many leads your team can follow up on.
How Soon Will We See Results?
We use the first two weeks to warm up the email accounts and complete onboarding, and then we go live. The first positive replies often come in within the first two weeks of sending. After a month, you'll have a clear picture of the results.
How Do You Keep the Emails Out of Spam?
We use dedicated sending infrastructure on separate domains, warm new accounts carefully for two weeks, and monitor deliverability every day, with backup systems ready if performance drops. We send from personal mailboxes and avoid spam-sensitive words and formatting. Your own domain is never used.
How Do You Personalize the Emails?
We personalize based on company name, role, industry and the specific information we find about each company online. Before we start, we agree with you on which signals matter, and we use AI tools to pick up the relevant company details.
Can We Exclude Companies or Industries?
Yes. We always set up an exclusion list of companies and sectors you don't want approached, plus any specific domains or email addresses. They will never be contacted.
Who Handles the Replies?
You do. Replies arrive in your own inbox, because you know your service better than anyone and this channel works best when you follow up yourself. We advise you on the follow-up and help you get good at it.
Do We Have a Say in the Emails?
Always. You receive every email before it goes out, and we incorporate your feedback until the tone is right. During the campaigns we keep improving the copy based on the replies that come in.
What Happens If a Campaign Underperforms?
We monitor performance daily and have a clear plan for when results drop. You hear from us at least every two weeks about the results and what we're changing, and you can see exactly how we're improving them.
What If Someone Reacts Negatively?
It rarely happens. When it does, that person or company is added to our blocklist and never contacted again.
Next step

Ready to Stop Waiting for the Phone to Ring?

Thirty minutes. We'll look at your offer and your market and tell you honestly whether outbound will work for you. If it won't, we'll say so on the call.

Book a Strategy Call →

Book a Strategy Call →